Set your prices and numbers, then see the visibility, calls, and conversions it actually takes to hit them — so the revenue goal and the workload match.
Five coaching offers, set up the way you actually run them: 1:1 and Group coaching renew on a contract cycle, Masterclasses are usually free lead generators, and Bootcamp customers can upsell into 1:1 coaching.
1:1 and Group coaching only need new or renewing clients each month — roster size ÷ contract length — and Bootcamp upsells cover part of that automatically. What's left is what actually needs cold discovery calls.
Where will that traffic/leads come from? Your monthly Masterclass attendees count automatically; split the rest across your other channels.